Toyota - RAV4 Black Edition

    Introduction To Case

    Toyota launches the “Adventure Discount App”, a smartphone application calculating your reduction based on your location. With this app Toyota RAV4 dares everyone to find the most adventurous places in Belgium.

    The Toyota “Adventure Discount App” can be downloaded to Apple or Android smartphones. When players reach their preferred locations they log on to the Toyota App, which automatically reads and logs their location on Google Maps, and calculates the corresponding discount in Euros. The more adventurous your location, the higher your discount on a RAV4 Black Edition.

    Once you calculated your reduction, all you have to do is find back your way to your local dealer to claim your discount.

    launch project