Point your phone at any car ad – film, radio, print, whatever - and instantly get the car loan of the car model advertised. Useful and magical at the same time. With Get This Car, Record Bank adds a story-doing element to its story-telling campaign. The app is the ultimate proof that banking can be pretty easy. Get This Car is available for iOS and Android.
A wide variety of cutting edge technologies were needed to realize the concept. The app makes use of a cloud visual recognition system to instantly match the large database of ads. For recognizing TV and radio ads, an audio fingerprinting system similar to what is used in Shazam was put in place. The result is an app that can match any Belgian car ad in the last 3 years with the press of a button.