Pïmkie - Color Forecast

    Introduction To Case

    Pimkie Color Forecast shows you in real time what colors are trending in the fashion capitals Paris, Milan & Antwerp. And then suggests you a stylish Pimkie item that matches perfectly. So you always get your colors right.

    Color recognition

    Cameras were installed in Milan, Paris and Antwerp and then hooked up to Mac Mini’s. We worked together with interactive artist and developer Pedro Miguel Cruz to create software that extracts the colors of the people in the street by analyzing the moving pixels in the footage. This way, we were able to extract the colors the residents were wearing.

    Tied to the Pimkie clothing line

    Based on these colors, the user was presented on with a range of products from the Pimkie clothing line. These could then be selected and bought directly from inside the app which was linked to the e-commerce site of Pimkie. The app included a way to check current popular colors in the 3 cities, an alarm clock that could wake you up with the current color of a city and a color analyzing tool so you could take a picture of your current clothes and match them with Pimkie apparel. The app included a way to check current popular colors in the 3 cities, an alarm clock that could wake you up with the current color of a city and a color analyzing tool so you could take a picture of your current clothes and match them with Pimkie apparel

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    launch project