Parents of Child Road Victims (OVK) wanted to make people aware that making phonecalls whilst driving is the cause of too many accidents. Therefore we created an online mechanic were users could engage their friends personally to stop calling when driving.
What seems like a normal internet video was turned into an interactive experience, engaging the audience on a whole new level.
We created the web platform www.letitring.be where users could send the video to their friends, only providing their email address and cellphone number.
While the friend is watching the video, we made their phone’s ring. This is when the friend discovers that he himself is the main character of the video and the act of picking up his phone triggered an accident sequence on the video.