Ice Age: Continental Drift, or Ice Age 4 as it’s known internationally has been nothing short of a box office smash hit. Given the commercial success of such a film, the merchandising and post-release promotional materials are seemingly endless. With market saturation, Ice Age 4 sought to make themselves stand out from the crowd. By pushing the boundaries of “expected” and utilizing Wikitude’s SDK, the residents of the Benelux region have been delighted with an augmented reality game which featured the beloved Scrat and his insatiable quest for acorns.
Upon launching the title, users are presented with a well-branded and clean augmented reality view. Using location proximity values, players will be able to see a virtual nut if they are within 100 meters of it’s predetermined geographic location. To collect the nuts, users simply shake their mobile device.
Making the title even more interesting and compelling to the end user, Scrat’s Nut Hunt also features real-world prizes that may be won based on the type and amount of nuts a particular user has collected.