The Urgent Live campaign was a 24 hours live show that could be streamed online. People watching the show online could directly call with one of the actors on set.
An embedded twitter tool let users immediately join the conversation on twitter, with the pre-filled #urgentlive. A twitter feed on the platform enabled those without twitter to be able to follow the latest impressions.
Highlights of the job were uploaded on-the-go so users could easily watch back their favorite parts.